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Hi👋 I am Hanufa

UX Designer with 2+ years of experience designing B2B and B2C fintech products.

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MY PROJECTS

Selected Work

A selection of my work that reflect my contributions, problem-solving approach, and growth as a product designer.

B2C

Transit

Making Travel Balance Clear

Helping users understand the difference between Online Balance and Card Balance in Bharat Yatra.

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B2C

Transit

Making Travel Balance Clear

Helping users understand the difference between Online Balance and Card Balance in Bharat Yatra.

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B2C

Customer Engagement

Building a Scalable Customer Engagement Framework

Unified multiple reward and campaign types into a single configurable framework, enabling scalable, consistent, and efficient scheme creation.

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B2C

Customer Engagement

Building a Scalable Customer Engagement Framework

Unified multiple reward and campaign types into a single configurable framework, enabling scalable, consistent, and efficient scheme creation.

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B2B

Admin

Designing AI-Powered Scheme Configuration

Designed an AI-assisted workflow that simplifies enterprise scheme configuration, enabling faster campaign creation with greater accuracy and consistency.

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B2B

Admin

Designing AI-Powered Scheme Configuration

Designed an AI-assisted workflow that simplifies enterprise scheme configuration, enabling faster campaign creation with greater accuracy and consistency.

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Internal

Law Firm

Eliminating Friction in People Search

Redesigned the search experience to help users find the right person faster through a more intuitive and efficient workflow.

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Internal

Law Firm

Eliminating Friction in People Search

Redesigned the search experience to help users find the right person faster through a more intuitive and efficient workflow.

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ABOUT ME

Most recently, I have worked with the Pine Labs Prepaid team, shaping experiences around fintech products like prepaid cards, gift cards, rewards, commute and more.

Apart from work, I enjoy cooking, baking, watching horror content, playing badminton and chess, and trying new cuisines.

EXPERIENCE

Carrer Highlights

UX Designer

Pine Labs

Sep, 2024 - Aug, 2026

Designing products across mobility, fintech and enterprise platforms.

UX Designer

InspironLabs

Mar, 2024- Sep, 2024

Worked on dashboards, enterprise tools and customer-facing digital products.

UI/UX Design Intern

Prakriya Digital

Aug, 2023 - Feb, 2024

Created user-centric landing pages through prototyping and stakeholder collaboration.

PRINCIPLE

Design Principles

01

Human - Centered

I design with empathy and curiosity, putting users at the heart of every decision to create meaningful and impactful experiences.

Focus

Users

02

Clarity First

I believe clarity drives confidence. I simplify complexity and design intuitive experiences that helps users think less and achieve more.

Focus

Clarity

03

Purposeful Design

Every pixel, interaction and flow serves a purpose. I design with intent to solve real problems and drive measurable impact.

Focus

Impact

04

Iterate & Elevate

I embrace feedback, experiment often and continuously iterate to elevate solutions and stay aligned with user needs.

Focus

Growth

CONTACT

Let’s have a word?

hanufaislamdesign@gmail.com

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Behance

View my profile

CONTACT

Let’s have a word?

hanufaislamdesign@gmail.com

View my profile

Behance

View my profile

CONTACT

Let’s have a word?

hanufaislamdesign@gmail.com

View my profile

Behance

View my profile